Strategy Express is a digital product we produce for you on-demand.
Strategy Express is designed for Account Executives and stand builders pitching small to medium sized exhibit projects. Tailored for tighter budgets, we use your client’s marketing objectives to build a 6 slide strategy deck that serves as the foundation of your pitch and as guideposts for your 3D creatives.
We help you succeed by offering a cost efficient way to build an agency-style narrative pitch. The narrative pitch, where architecture, brand story, and strategy work together is proven to be one of the most effective ways to win an RFP. The deck we provide you is designed to be used together with renderings produced by your in-house team, and includes client objectives, pre/during/post strategy, theme, and customer journey…all the things today’s clients are expecting from their exhibit partners.
We are exhibition and advertising strategists who have vast experience at the intersection of marketing, technology, and experience. We are proven experts in our field and are absolutely certain that this using this product will grow your book of business by providing a customized, stress-free path to an RFP win.
Strategy Express answers the WHY.
In many cases the default pitch format is to present exhibit renderings along with some company capabilities. An approach like this may show the client some beautiful visuals, but it doesn’t answer the broader question of why.
This is what Strategy Express can do for you and your team…it answers the question clients have in their heads while you’re pitching. Show them why the design makes sense, and your chances of a successful meeting massively increase.
In today’s competitive marketplace, it is what's required to land the lucrative programs needed to drive growth.
Here is how it works:
Submit the form below with as much info as you can provide.
We email you a 10 page strategy deck within 5 business days.
What’s included?
Objectives and Strategy: This is where we take what objectives you gave us and write them into our strategic approach for the show. It also includes a brief description of the customer journey.
Theme, or Big Idea: This is main portion of the deck where we use the client’s brand and show objectives to come up with the main idea for the project. This will include a name, imagery, and text explaining why the idea works. When purchased before any architecture is modeled, this section will serve as the guide for the designers. If the design is already determined, we will make sure the theme is compatible with the architecture.
Customer Journey: This is where we describe what the progression will be from pre-show, to during, to post-show. We describe engagements and show how they align with the objectives.
Google Slides deck: All this content is packaged up for you in a 16x9 format Google Slides deck which you receive a link to once complete. Then, you have the option of downloading the deck as a Powerpoint or PDF.
Why you need this.
In a word, Growth.
Grow your book of business by hiring agency strategists to help with your pitch. Don’t have an in-house strategy team? No problem…this was designed for you. Now you can reliably win business that otherwise would be a long shot.
If you’re an Account Executive, reduce the time-consuming guesswork of the RFP. We will figure out what your strategy should be, and you and your creative team will have a clear road map for the architecture and the pitch. Using us will massively increase your chances of an RFP win.
Custom modular or rental pitch? You need this. How do you make that stock design stand out? Strategy Express. Having a fully thought-out strategic rationale for why your team is making certain decisions will elevate your proposal and bring home a win.
Hiring all the contractors you might need to create a Strategy deck…like a Planner, Copywriter, Strategist, Art Director, and Designer would top out around 12K USD. For many projects that simply doesn’t make financial sense. Instead, Strategy Express sells for 895 USD. Bringing in just one program using Strategy Express would pay for itself many times over.
We have applied our industry expertise to design a product that is built around value and efficiency, to broaden the availability of the narrative thinking that wins RFP’s. Your larger competitors…it’s what they do and it works. Now, it’s easier than ever to be on level footing. What could you do with an additional few clients bringing in an extra 100-200K USD per month? Let’s find out.
Submit the form below and let’s get to work growing your book of business.